For over 100 years, DeSerres has established itself as an essential reference in the world of arts and creative leisure. Known for the quality and reliability of its products, the brand has earned the trust of creators from all walks of life—whether passionate beginners or seasoned artists. Building on this expertise, it now continues its development with the launch of about thirty new products, carefully designed to meet the diverse needs of creators here at home.
Until now, the entire DeSerres offering was sold exclusively in their namesake stores. Today, we are taking an important step forward by making our best products accessible to a much wider audience: starting in November 2025, they will be available at all major retailers. This expansion will make DeSerres products accessible to a wider audience, extend the brand’s reach into new environments, and give more consumers the opportunity to discover and embrace quality products.
Quality remains at the heart of DeSerres’ mission. Every item is designed with the same commitment to excellence—whether in materials, performance, or durability. This consistent attention to detail has built the brand’s reputation and makes it a preferred choice for both learning and professional use.
To better meet the specific needs of each customer, the new offering will be structured around two complementary ranges:
- A range designed for creators and enthusiasts, offering versatile, accessible, and inspiring products, perfect for developing skills, exploring creativity, and completing a variety of projects.
- A range aimed at professionals, with high-performance items developed to support artists, designers, and experts in their most demanding projects.
Both reflect the same commitment to quality that defines DeSerres and stand out for their ability to accompany each consumer in their creative journey, regardless of level or aim.
With this expansion, our ambition is to make the DeSerres universe closer, more accessible, and more inspiring than ever, building on a strong historical foundation, recognized values of excellence, and a diverse offering that appeals to both enthusiasts and professionals.
We invite you to discover these new products with the same enthusiasm that guided their creation.